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Where Nordic Coffee Meets Filipino Heart

From Subic Bay to Clark — the journey of two founders who believed specialty coffee could change the way Pampanga wakes up.

717 Coffee & Co. founders and origin

Two Founders, One Nordic Vision

Gian Gapan and Edwin Choi first went into business together in 2011 in the beauty industry — long before specialty coffee was on their radar. It was the community they built through business, and the ritual of sharing a great cup, that eventually pointed them toward something more meaningful.

In November 2021, they opened 727 Coffee & Co. in Subic Bay — a Japanese-inspired specialty coffee café that quickly became a beloved local landmark. The success of 727 wasn't just about the coffee. It was about the experience of slowing down, the curated environment, and the idea that a café could be a sanctuary.

By early 2024, they were ready to expand. Clark Global City — the buzzing heart of Pampanga's modern commercial district — was the destination. And this time, the inspiration was Scandinavia: the land of coffee culture's third wave, where beans are sourced with intent, roasted with care, and brewed with purpose. 717 Coffee & Co. was born.

Our Philosophy

Slow Down to Taste

The angel number 717 is a universal message: pause. The world will keep moving. Great coffee rewards those who stop long enough to notice. Every dish, every brew, every moment here is designed to pull you out of the rush.

Source with Intention

As a multi-roaster café, we never settle for one voice. We curate the best Nordic roasters — each with their own story, process, and flavor profile — because we believe the bean's journey matters as much as what lands in your cup.

Community First

A café is only as good as the people who gather in it. We built 717 to be a space where Clark's community — students, professionals, families, and their pets — can feel truly welcome and nourished.

Our Values

01

Mindfulness in Every Cup

We believe the act of making and drinking great coffee should be deliberate, unhurried, and fully present.

02

Nordic Standards of Quality

Scandinavian specialty coffee is held to some of the world's highest standards — and we carry that benchmark into everything we serve.

03

Curation Over Volume

Every item on our menu — from multi-roaster beans to handcrafted pasta — is chosen with intent, not just quantity.

04

Education and Discovery

We see ourselves as a gateway to specialty coffee education — helping guests understand and appreciate what third-wave coffee truly means.

05

Welcoming All

From solo diners to large groups, from humans to pets — 717 is a space for everyone who values a good, unhurried experience.

Milestones

2011

The Partnership Begins

Gian Gapan and Edwin Choi launch their first business venture together in the beauty industry, building the foundation of a long-term entrepreneurial partnership.

Nov 2021

727 Coffee & Co. Opens in Subic Bay

The duo opens their Japanese-inspired specialty coffee café in Subic Bay, which quickly becomes a landmark for specialty coffee lovers in Olongapo. A formal partnership with Kurasu, a celebrated Japanese specialty coffee company, follows.

Feb 2024

717 Coffee & Co. Opens in Clark

The Nordic-inspired multi-roaster café opens at West Aeropark, Clark Global City — bringing Scandinavian specialty coffee culture to Pampanga for the first time.

2024

Featured as Clark's Go-To Specialty Café

717 Coffee & Co. earns recognition as one of Clark's top specialty coffee destinations, with coverage on food blogs and a 4.7-star rating on Grab Food from the Clark community.

2025

First Anniversary & Growing Community

717 Coffee & Co. celebrates its first year with a growing Instagram community of 16,000 followers and a loyal local fanbase that continues to grow with every new seasonal menu addition.

16K
Instagram Followers
2024
Year Established
30+
Menu Items
4.7
Grab Food Rating
717 Coffee & Co. experience

Experience Nordic Coffee in Clark

Whether you're a specialty coffee aficionado or simply curious about what Nordic roasters taste like, 717 Coffee & Co. is your destination for a mindful, curated café experience in the heart of Clark Global City.

Open daily — bring your friends, your family, and your furry companions.